Privacy Policy

At Ellite Taxi (Ellite), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you use our ride-sharing services, mobile app, website, or other platforms (collectively, the “Services”). By using our Services, you agree to the collection, retention and use of your personal data described in this policy in order to facilitate for Ellite to provide you the Ride Share Services.

1. Information We Collect

We collect the following types of information to provide and improve our Services:

1. Personal Information You Provide:
   1. Account Information: When you sign up as a rider or driver, we collect your name, email address, phone number, and, for drivers, payment details and identification documents (e.g., driver’s license).
   1. Payment Information: Credit/debit card details or other payment methods, processed through secure third-party payment processors.
   1. Profile Information: Optional details like profile photos or preferences.
2. Information Collected Automatically:
   1. Location Data: Precise location data from your device to match riders with drivers, calculate routes, and ensure safety. For riders, this is collected during ride requests; for drivers, during active driving sessions.
   1. Usage Data: Details about how you use our app, such as ride history, search queries, and interactions with features.
   1. Device Information: IP address, device type, operating system, and app version.
   1. Trip Data: Pick-up and drop-off locations, trip duration, distance, and fares.
3. Information from Third Parties:
   1. Background checks for drivers (e.g., criminal or driving records).
   1. Feedback or ratings from riders or drivers.
   1. Information from partners, such as referral programs or marketing campaigns.

2. How We Use Your Information

We use your information to:

1. Facilitate ride-sharing services, including matching riders with drivers, processing payments, and providing trip details.
2. Ensure safety by verifying identities, conducting background checks, and monitoring trip activity.
3. Improve our Services through analytics, such as optimizing routes or enhancing app functionality.
4. Communicate with you via email, push notifications, or in-app messages about trip updates, promotions, or account changes.
5. Comply with legal obligations, such as tax reporting or responding to law enforcement requests.
6. Personalize your experience, such as recommending ride options based on your preferences.

3. How We Share Your Information

We may share your information with:

1. Drivers and Riders: To facilitate rides, we share riders’ names, pick-up/drop-off locations, and contact details with drivers, and vice versa.
2. Service Providers: Third-party vendors who assist with payment processing, background checks, cloud storage, or customer support, under strict confidentiality agreements.
3. Legal Authorities: When required by law, such as in response to subpoenas, court orders, or to protect the safety of users.
4. Business Partners: For promotions or co-branded services, only with your consent where required.
5. Corporate Transactions: In the event of a merger, acquisition, or sale, your data may be transferred to the new entity.

We do not sell your personal information to third parties for marketing purposes.

4. Your Choices and Rights

You have control over your data:

1. Account Settings: Update your profile, payment methods, or communication preferences in the app.
2. Location Data: You can disable location access, but this may limit ride-sharing functionality.
3. Marketing Communications: Opt out of promotional emails or notifications via app settings or unsubscribe links.
4. Data Access and Deletion: Depending on your jurisdiction, you may request access to, correction of, or deletion of your personal data by contacting us. We will respond within 60 days or more as required to complete the checks.

5. Data Security

We use industry-standard security measures, such as encryption and secure servers, to protect your data. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access.

6. Data Retention

We retain your personal information only as long as necessary to provide the Services, comply with legal obligations, or resolve disputes. For example:

1. Account data is kept while your account is active.
2. Trip data may be retained for 2 years to comply with tax or regulatory requirements. You can request deletion of your account, subject to legal retention obligations.

7. Children’s Privacy

Our Services are not intended for individuals under 18 year in NSW. We do not knowingly collect data from children. If we learn we have collected such data, we will delete it promptly.

8. International Data Transfers

If you use our Services outside Australia, your data may be transferred to and processed in States and Countries. We ensure appropriate safeguards, such as Standard Contractual Clauses, for cross-border transfers.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or in-app notifications. The updated policy will be effective as of the date posted.